Data news, served hot
Why do you need a CDP if you already have a CRM? Because a CDP can make the difference that a CRM simply couldn’t.
Meet Vera and her marketer’s diary. She will share with you what she has learned trying to get the most out of the customer data. Literally it’s a guide through CDP.
The current crisis has drastically changed conditions in the market and the course of the future. How can CMOs adopt wartime-like strategies and conquer the black swan event?
One of the key challenges facing marketers is a deep understanding of their customers. If you want to know what marketing experts had to say about marketing trends in 2020, grab a coffee and check out this article.
Smarter marketers in 2020 must foresee the eventual demise of first-party cookies too and the necessity of using CDPs to organically and ethically gather consumer data.