News from the world of data
The CRM is dead. Long live the CDP.
Why do you need a CDP if you already have a CRM? Because a CDP can make the difference that a CRM simply couldn’t.
Why Every CMO Needs To Be A Wartime CMO Today
The current crisis has drastically changed conditions in the market and the course of the future. How can CMOs adopt wartime-like strategies and conquer the black swan event?
What does the next decade have in store for the marketers?
One of the key challenges facing marketers is a deep understanding of their customers. If you want to know what marketing experts had to say about marketing trends in 2020, grab a coffee and check out this article.
Digital Transformation In 2020. From Buzzwords To Business Reality
Smarter marketers in 2020 must foresee the eventual demise of first-party cookies too and the necessity of using CDPs to organically and ethically gather consumer data.
3 Practical Tips To Make Your Remarketing Remarkable Again!
The opportunities with remarketing are endless – offering you a sharpshooter-like precision in targeting to optimize your marketing spend. But the one question you may have is… Where do I begin?